This is a concept for Aska Reykjavik, a luxury Icelandic home-wares brand inspired by the unique and volatile landscape of Iceland. 
The packaging features rich stocks of snowy white and dark navy used with a very restrained and clean approach. White ink is utilised to be cohesive with the colour scheme and is accented with spot UV for a luxury feel. An inner band of dark navy can be seen peeking out through the centre of the box, hinting at the layers within. To take sustainability into consideration, no glue is used on any part of the packaging. All the materials are recyclable, including the foam protecting the teapot. Where possible, recycled paper has been used.
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